TheÂ biggest challenge before Deepak Khanna is ensuring that Reliance Communications (RCOM) maintains its lead in the enterprise space. â€œThe challenge â€“ or rather, the big opportunity â€“ is moving up the value chain and positioning the company as a strategic and trusted partner of enterprises. Equally important is providing world-class services while constantly anticipating customer needs and being the first to meet them. These opportunities will help the company enhance its share in the enterprise market,â€ he comments.
According to Khanna, industry boundaries are blurring between telecom, IT and media services. â€œRCOM had foreseen this trend. Hence, we are no longer a traditional operator merely providing pipes but are a holistic enabler of enterprises, providing a portfolio of services and solutions such as cloud applications, storage, world-class data centres, hosting infrastructure and managed services. We meet the end-to-end requirements of the chief information officer of any enterprise.â€
As joint president of RCOMâ€™s India enterprise business, Khannaâ€™s role includes enhancing revenues, profitability and market share while ensuring customer satisfaction. â€œThe companyâ€™s enterprise business covers the top 5,000 enterprises in India, including small and medium businesses and data centres,â€ he says.
Khanna brings to his present role several years of experience in telecom segments such as consumer, household and enterprise. â€œEach of the assignments I have been a part of has been memorable. The telecom business is never short of excitement; it is like betting on race horses â€“ each race is memorable,â€ he says.
Khannaâ€™s style of management is based on a high level of ownership and patience. â€œHow one develops as a leader and shapes the ecosystem defines leadership behaviour, which is vital to anyoneâ€™s career graph. The telecom business gives you this opportunity,â€ he says. He believes that good leaders must make things happen. â€œThey must have the ability to maximise returns on investments and create an environment where people develop the highest level of confidence in themselves. I try working on these principles along with strategic insights with the aim of building a seamless interlock between what one strategises and what one executes,â€ he elaborates. Given that commuting to work takes up a significant part of his day, Khanna rues that he is unable to find time to play his favourite sport, golf. Nevertheless, he ensures he spends adequate time with his family and friends.